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Newest Beauty Buzzword: Hyaluronic Acid

skincarebeauty.jpg

July 2, 2010 — “The beauty business loves a good buzz word, and when its marketing genies find an ingredient that the public responds to, they’ll ask their scientists to add it to just about everything,” reports Alene Dawson in the Los Angeles Times.

“Think of collagen, green tea, peptides and vitamin C.”

“The latest is hyaluronic acid, a substance that plumps and softens skin and has been added to products including lip gloss, eye shadows and moisturizers — and almost everything else in the beauty aisle. Hyaluronic acid is also the key component of several injectable wrinkle fillers.”  Continue reading…

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September 9, 2010

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